for Promomed

Update: 21.05.2024

Last week: 19 week 2024 (06.05.2024 - 12.05.2024)

Last full month: April 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 016 17.4% 12.2% 0.7 15 384 396 17.1% 10.2% 0.6 10.5%
MoM 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
YTD 137 923 22.8% 11.1% 2.5 307 948 249 51.7% 9.5% 2.2 -4.5%
MAT 366 481 31.8% 10.0% 1.8 761 716 000 49.8% 8.5% 1.5 7.5%
BRAINMAX
WoW 885 5.0% 100.0% 0 3 288 656 6.9% 100.0% 0 5.0%
MoM 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
YTD 19 397 45.3% 100.0% 0 70 018 561 54.9% 100.0% 0 45.3%
MAT 52 701 123.9% 100.0% NA 185 812 273 138.3% 100.0% NA NA
GOLDLINE PLUS
WoW 17 016 11.5% 45.4% 0.2 52 796 826 9.0% 36.9% -0.4 11.0%
MoM 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
YTD 322 820 -1.0% 44.6% 1.6 1 026 902 222 4.0% 36.4% -2.6 -4.4%
MAT 865 892 13.9% 45.5% 1.6 2 730 796 016 22.4% 38.6% -0.3 9.9%
MIGRENIUM
WoW 10 816 -1.7% 0.5% -0.1 3 537 785 -1.2% 0.7% -0.1 11.0%
MoM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
YTD 235 392 1.8% 0.6% -0.1 69 644 922 67.0% 0.7% 0.2 16.8%
MAT 645 648 7.0% 0.5% 0 150 617 123 37.4% 0.5% 0 16.8%
MODELAX-N
WoW 26 296 4.1% 21.4% -1.5 11 740 592 5.6% 14.1% -1.1 11.6%
MoM 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
YTD 595 612 52.3% 23.7% 5.6 247 940 820 101.8% 15.0% 4.7 16.2%
MAT 1 372 474 95.9% 20.7% 7.6 507 866 869 123.4% 12.2% 4.7 24.0%
REDUXIN
WoW 12 261 11.9% 32.7% 0.3 65 282 797 12.7% 45.7% 1 11.0%
MoM 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
YTD 239 531 -8.0% 33.1% -1.3 1 299 204 832 21.2% 46.1% 3.7 -4.4%
MAT 616 955 1.7% 32.4% -2.6 3 100 184 095 23.7% 43.8% 0.2 9.9%
REDUXIN FORTE
WoW 3 103 0.9% 8.3% -0.8 13 703 477 4.3% 9.6% -0.6 11.0%
MoM 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
YTD 62 946 4.7% 8.7% 0.8 274 470 914 22.3% 9.7% 0.9 -4.4%
MAT 168 859 25.9% 8.9% 1.1 703 491 296 38.5% 9.9% 1.1 9.9%
SALVISAR
WoW 12 249 3.0% 1.7% -0.1 5 128 676 1.7% 1.6% -0.1 6.4%
MoM 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%
YTD 200 785 -1.3% 1.4% -0.1 78 535 712 19.9% 1.2% 0 4.3%
MAT 495 842 -16.1% 1.2% -0.3 176 790 767 -11.9% 1.0% -0.3 7.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 137 923 22.8% 11.1% 2.5 307 948 249 51.7% 9.5% 2.2 -4.5%
BRAINMAX 19 397 45.3% 100.0% 0 70 018 561 54.9% 100.0% 0 45.3%
GOLDLINE PLUS 322 820 -1.0% 44.6% 1.6 1 026 902 222 4.0% 36.4% -2.6 -4.4%
MIGRENIUM 235 392 1.8% 0.6% -0.1 69 644 922 67.0% 0.7% 0.2 16.8%
MODELAX-N 595 612 52.3% 23.7% 5.6 247 940 820 101.8% 15.0% 4.7 16.2%
REDUXIN CAPS 239 531 -8.0% 33.1% -1.3 1 299 204 832 21.2% 46.1% 3.7 -4.4%
REDUXIN FORTE 62 946 4.7% 8.7% 0.8 274 470 914 22.3% 9.7% 0.9 -4.4%
SALVISAR 200 785 -1.3% 1.4% -0.1 78 535 712 19.9% 1.2% 0 4.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 366 481 31.8% 10.0% 1.8 761 716 000 49.8% 8.5% 1.5 7.5%
BRAINMAX 52 701 123.9% 100.0% NA 185 812 273 138.3% 100.0% NA NA
GOLDLINE PLUS 865 892 13.9% 45.5% 1.6 2 730 796 016 22.4% 38.6% -0.3 9.9%
MIGRENIUM 645 648 7.0% 0.5% 0 150 617 123 37.4% 0.5% 0 16.8%
MODELAX-N 1 372 474 95.9% 20.7% 7.6 507 866 869 123.4% 12.2% 4.7 24.0%
REDUXIN CAPS 616 955 1.7% 32.4% -2.6 3 100 184 095 23.7% 43.8% 0.2 9.9%
REDUXIN FORTE 168 859 25.9% 8.9% 1.1 703 491 296 38.5% 9.9% 1.1 9.9%
SALVISAR 495 842 -16.1% 1.2% -0.3 176 790 767 -11.9% 1.0% -0.3 7.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 016 17.4% 12.2% 0.7 15 384 396 17.1% 10.2% 0.6 10.5%
BRAINMAX 885 5.0% 100.0% 0 3 288 656 6.9% 100.0% 0 5.0%
GOLDLINE PLUS 17 016 11.5% 45.4% 0.2 52 796 826 9.0% 36.9% -0.4 11.0%
MIGRENIUM 10 816 -1.7% 0.5% -0.1 3 537 785 -1.2% 0.7% -0.1 11.0%
MODELAX-N 26 296 4.1% 21.4% -1.5 11 740 592 5.6% 14.1% -1.1 11.6%
REDUXIN CAPS 12 261 11.9% 32.7% 0.3 65 282 797 12.7% 45.7% 1 11.0%
REDUXIN FORTE 3 103 0.9% 8.3% -0.8 13 703 477 4.3% 9.6% -0.6 11.0%
SALVISAR 12 249 3.0% 1.7% -0.1 5 128 676 1.7% 1.6% -0.1 6.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
BRAINMAX 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
GOLDLINE PLUS 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
MIGRENIUM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
MODELAX-N 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
REDUXIN CAPS 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
REDUXIN FORTE 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
SALVISAR 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs